As journalists, story telling is at the heart of everything we do. We are motivated by telling compelling, real stories through the medium of video. We are also video creators ourselves, so treat you how we’d expect to be treated – with respect and honesty. Through our unique global reach, we connect with audiences across the globe, helping your video to maximize your clip’s revenue potential. With offices across different timezones it’s easy to get in touch with us and we pride ourselves in our communication.
What will you do with my video?
We work in a number of ways to add value and maximize your potential returns from the video story you have captured. We do this by:
CREATING STORY PACKAGES: We package your video into a fully produced news story, complete with photographs and a written article by our fully trained team of journalists. These additional services not offered by ‘viral video’ companies helps add additional value and revenue to your story.
PROMOTE: T&T will then promote your video to some of the world’s top media publishers, broadcasters, platforms and brands. From this we are not only able to generate you licensing fees for the video usage, but help promote the video to generate more interest from some of the most widely read, viewed and consumed media outlets worldwide.
MONETIZE: You will earn through our revenue partnerships around the world as well as when we license to TV shows, web publishers, social pages and brands.
PROTECT: We can generate income by protecting you from copyright infringement and where needed negotiate compensation fees when an organization uses the video without paying or seeking rights to publish it.
How does my video earn money?
There are a number of ways we look to generate you income including:
LICENSING: This is where we pitch and sell your video story to media publishers, websites, broadcasters, brands and social media channels around the world. They will pay a one-time fee for permission to air or publish the video, either ad hoc or via a T&T subscription package.
SYNDICATION: We will distribute your video onto multiple video on demand platforms. Here, advertisers will place ads before, during or around your video for which you can earn revenue over a period of time.
SPONSORED: Sometimes we work with brands who wish to either partner on the release of the content or create content specifically for them and will pay us a fee to do so.
COPYRIGHT PROTECTION: Sometimes people will reupload your video to their channel, website or social media page. Wherever possible, we will look to enforce your copyright and secure compensation fees for the lost revenue.
How do I get paid?
After your video is licensed we’ll collect payment for you. When your accumulated balance reaches $50 you’ll be paid via PayPal or check (US only). In all cases we need to receive payments from our clients before we pay out your share – for which our standard payment terms are 30 days, but this can be longer for VOD sales / monthly subscriptions. Once T&T has received payment, you will receive a sales report with a breakdown and a request for your payment details. If you haven’t been paid, we haven’t been paid – so rest assured we aim to payout as soon as possible. You can email our accounts team with queries on firstname.lastname@example.org.
Do I still own the video?
Yes, you will remain the owner of the content in perpetuity (forever). Our agreement will simply enable us to act as your agent for the video in question, and license, monetize, promote and protect it around the world. Our agreement is as simplified as possible, but if you have any questions about certain elements please ask and our team are always happy to explain. We ask that you consult with us before replying to any direct request for your video to ensure you do not unintentionally give away rights to your content and lose potential income.
What do I do if someone contacts me about my video?
If someone contacts you about your clip, forward their request to email@example.com and our sales and licensing team will let you know they have received the request and are dealing with it. If the approach takes place on social media, attach screenshots of the conversation to the email and list the organization and person’s name who approached you. In many cases, allowing one publisher to use your video also permits their partners to use it, which can quickly spiral around the world – so it is safer to forward straight onto T&T or consult with us before you reply.
Can I keep my video on my social channels, including YouTube, Facebook etc?
Yes, as creators ourselves, we do not want to prevent our content partners from sharing their creations with their own audience, family and friends. All we ask is that you update the caption/description to include our licensing note to help prevent illegal usages and swiftly direct potential buyers to us so we can negotiate the best fees and favorable terms for you.
What’s the benefit of signing exclusively with T&T?
If T&T exclusively represents a video, then we are able to leverage higher fees and more favorable terms for the content partner whose video we are representing. When a video is non-exclusive, the negotiating power transfers to the buyer, who can play sellers off one another to secure lower fees. In such a scenario, no one benefits but the buyer. Therefore, to maximize revenue, it is best to select a single company to represent the clip.
Will working with T&T cost me anything?
No. T&T do not charge you anything for working with us or ‘using our services’, we make money via a commission on the revenue we proactively make for you. You will be paid the agreed % of any revenue your video earns. This provides us with accountability to you as the content owner, ensuring that we are incentivized to invest our effort into maximizing your clip – because if you don’t make money, neither do we.
I have another video - can I submit it?
In many cases, content creators become regular partners with T&T. Whether you shoot one video a year or one video a day, if there is potential to work together longer term we’ll let you know. Simply get in touch with your usual T&T contact or send your video to firstname.lastname@example.org and a member of our team will get straight back to you.