Project Details
Project Details
Approach
The client’s aim was to showcase fun, romantic and quirky reactions to surprise proposals utilizing UGC to drive engagement and reach for their catalogue of engagement rings. T&T Creative Media curated pre-cleared clips from our archive that fit the creative and also worked with the brand to create a cut for our feel-good news page Happily ahead of Valentine’s Day extending the campaign’s reach.
Results
The Happily post saw a 96% Positive Sentiment Rating (PSR) – even higher than the average PSR per post of 95% – and was most shared in the client’s target cities where the majority of their sales are. Watch the client’s cuts below:
