Sears captured the heartwarming moment an employee of 33 years surprised his wife by hiding inside a Sears home delivery after returning home from the Middle East where he was serving with the US military. After receiving the raw assets our producers editorialized the content based on key indicators our Happily audience reacts positively to. We also extended the reach of the campaign by making newsworthy content available via our licensing platform.
The post received a 97.5% Positive Sentiment Rating (PSR) – even higher than the page average PSR of 95%. Via our licensing platform the special moment was seen on television shows reaching over 90% of the United States.