TODAY is a news and talk morning show that has aired on NBC since 1952. In the current format, Hoda Kotb’s daily “Morning Boost” segment features a heartwarming clip to give viewers a positive lift as they start their day. TODAY regularly taps T&T Creative Media’s licensing platform in search of the latest uplifting clips for the segment.


Our team of UGC acquisition specialists source and clear prime, uplifting content for use by broadcasters, websites and social pages. Our licensing platform allows producers and editors to tap a ready-to-air supply of high-impact stories to slot in to their programming. And with flexible licensing options, producers don’t need to fear having to bump a segment for breaking news – providing peace of mind to focus on the production process.


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