Approach

Petsies wanted to champion their product as a great gift to give for the holidays. They tapped T&T Creative Media to curate bespoke UGC featuring the product and apply our modern journalistic expertise to editorialize select clips into compelling stories for the target audience on our feel-good social entertainment brand Happily. We would also extend the reach of the campaign through the creation and use of GIFs in messaging apps and by making newsworthy content available via our licensing platform.

Results

The campaign was a success highlighted by the two posts seeing a Positive Sentiment Rating (PSR) in excess of 92% despite being an ad. The overwhelming majority of comments were family and friends tagging each other suggesting the product as a gift. Through our GIF activation the campaign received an additional 375,000 views while via our licensing platform the product was seen on television shows reaching over 90% of the United States and on the world's most visited English-language newspaper website - all ahead of the vital holiday season.

Approach

The client was seeking content to illustrate the range of emotion felt around the world during the COVID-19 pandemic, building towards their message of unity and celebrating how human's have risen together to fight the pandemic in different ways. Our team curated a mixture of UGC from the web and our archive of pre-licensed clips throughout the pandemic to give the client a wide range of relevant content to work with in the editing process.

Results

The final edit has been a huge success with the client receiving over 11m views on YouTube alone. Watch below:

Approach

Client aim was to illustrate even during difficult times "love finds a way". The agency tapped T&T Creative Media to help curate UGC generated during the COVID-19 pandemic. Our team combined clips pre-cleared and in our content library with bespoke, unseen content from across the web. Our team took care of licensing the selected content, on-screen talent release forms and delivering hi-res assets.

Results

Approach

The client's aim was to showcase fun, romantic and quirky reactions to surprise proposals utilizing UGC to drive engagement and reach for their catalogue of engagement rings. T&T Creative Media curated pre-cleared clips from our archive that fit the creative and also worked with the brand to create a cut for our feel-good news page Happily ahead of Valentine's Day extending the campaign's reach.