Approach

Petsies wanted to champion their product as a great gift to give for the holidays. They tapped T&T Creative Media to curate bespoke UGC featuring the product and apply our modern journalistic expertise to editorialize select clips into compelling stories for the target audience on our feel-good social entertainment brand Happily. We would also extend the reach of the campaign through the creation and use of GIFs in messaging apps and by making newsworthy content available via our licensing platform.

Results

The campaign was a success highlighted by the two posts seeing a Positive Sentiment Rating (PSR) in excess of 92% despite being an ad. The overwhelming majority of comments were family and friends tagging each other suggesting the product as a gift. Through our GIF activation the campaign received an additional 375,000 views while via our licensing platform the product was seen on television shows reaching over 90% of the United States and on the world's most visited English-language newspaper website - all ahead of the vital holiday season.

Approach

Sears captured the heartwarming moment an employee of 33 years surprised his wife by hiding inside a Sears home delivery after returning home from the Middle East where he was serving with the US military. After receiving the raw assets our producers editorialized the content based on key indicators our Happily audience reacts positively to. We also extended the reach of the campaign by making newsworthy content available via our licensing platform.

Results

The post received a 97.5% Positive Sentiment Rating (PSR) - even higher than the page average PSR of 95%. Via our licensing platform the special moment was seen on television shows reaching over 90% of the United States.

Approach

The client's aim was to showcase fun, romantic and quirky reactions to surprise proposals utilizing UGC to drive engagement and reach for their catalogue of engagement rings. T&T Creative Media curated pre-cleared clips from our archive that fit the creative and also worked with the brand to create a cut for our feel-good news page Happily ahead of Valentine's Day extending the campaign's reach.