Ever since the invention of the camera phone, there has been an explosion of homemade, compelling content. This has revolutionised the way we share and tell stories.
At T&T we live and breath UGC video every day. We harness its power to tell your brand message.
The reason UGC branded campaigns work so well is because the videos don’t just speak to real life – they are real life. They are raw and intimate, funny and moving, honest and off the cuff.
For a second you forget you’re watching an ad and instead feel like you’re getting a peek into someone’s life.
And this is why UGC has become one of the most powerful consumer motivators, leading to increased personal recommendations to friends and family.
Whether it’s funny, heartwarming or powerful, authentic stories cut through the noise of online chatter and deliver strong messages.
T&T has over a decade worth of editorial experience, which has taught us exactly what makes audiences connect with and share video. And through our incredible distribution network of vetted and verified media partners, social publishers and influencers, we can deliver reach and ROI.
Our in-house production unit can help craft beautiful, on-message branded videos for use on social media and web, which coupled with our content clearance service can provide a full end-to-end solution.
Using your brand brief and target audience, we will craft marketing solutions that will most effectively deliver your message
If utilizing T&T’s content clearance service, we will source bespoke, exclusive user-generated video clips for use in your brand campaign. Or, if you already have content submitted by your customers, we will ingest and curate the best for your video.
Once we have the raw video ingredients, our production team will set about creating the campaign video, drawing on your brand guidelines and messaging.
Tapping into our unique and extensive network of verified partners – including major media publishers, social influencers and TV shows – we will give reach to your message.
We will deliver a detailed report showcasing where your branded video appeared, how many views it received, its cumulative reach, the interactions it generated and much more.